#FastFashionFast: February

January went relatively smoothly (read about that here). There were no intense desires to place an order at H&M’s website, and I did not cross paths with Forever21.

However, entering into my second month of my fast fashion fast, I decided to do the fashion equivalent of someone on the Atkin’s diet walking into a bakery — I hit up the websites of Forever 21, H&M, and Zara.

Really, I just wanted to see what all the fuss was about.

I begrudgingly admitted that the clothes on the website looked fun and fresh (literally – they have probably only been on the shelf for a week, with only one more week to go before they will be replaced by newer styles). There was a blush rose colored rayon V neck tank that I could have sworn called my name. I also stumbled across what I suspect to be the illegitimate child of this Self Portrait lace top.

Above: Self Portrait

Below: Forever21

They’re the apparel equivalent of a Cosmopolitan cocktail — telling me that I might have more fun while being more sophisticated, and I don’t even have to think about it. (The models on the website, however, will not be joining me for cocktails as it appears they should be studying for their high school exams…)

The clothes seem like they want me to have a good time.

It’s been proven — humans suffer from decision fatigue. We are confronted by so many choices on a daily basis that we become unable (and sometimes just unwilling) to make one. It makes sense that clothing that is so cheap yet so promising of a brighter future (or at the very least, a more exciting Saturday night) would be received with open arms and open wallets.

The appeal has been noted. We’ll see what month #3 brings.

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